“I had the privilege of participating in a beautiful workshop by ex P&G duo of Henneke Cats & Peggy Belanger. It was one of the most thought provoking and practical workshops ever attended by me. To highlight an example, Henneke’s approach on creative evaluation in terms of overall ‘thumbs up’ or ‘thumbs down’ followed by clarity of delivery on message, idea and drama was the masterpiece that has since been indelibly imprinted on my mind and ever practiced. The learning from this workshop changed the way a simple but sensitive subject of creative feedback to agency was handled earlier. Thanks Henneke for that & more.”
Dinesh Chandra
Director Marketing, Kohler India
Engendering trust and conviction.
Whether adopting new procedures, launching a new product or re-aligning to suit a changed marketplace, your employees need to understand why and how the corporate vision has changed and be motivated to carry it forward.
A memo isn't going to do it.
Thorough and transparent explanations are needed to ensure complete comprehension of new goals and the steps being taken to achieve them. People need to know why the change is necessary, how the evaluation procedures work, all with a view to fostering employee enthusiasm and commitment.
Regular updates should be conveyed when they are necessary and significant and we help you define that. With all the channels of communication available, a constant blast lands on deaf ears.
Communication goes both ways and it's important to develop opportunities for your employees to contribute. This results in strong employee advocacy which is critical to attracting and retaining top talent.
Misunderstandings are costly. Effective communication contributes to the bottom line.